ELM Tree Marketing

Work

Proof, documented properly.

Every figure on this page is measured, and every window it was measured over is stated. No projections, no estimates, no rounding for effect. Where an engagement is short, it says so. Clients are named only with their written permission — otherwise the work is described and the business is not.

FIG. W-01 — 21+

A 21+ retail brand

Storefront and e-commerce retail · restricted-ad category

Measured window: June — July 2026

Physical retail with real walk-in demand, an online store, and no way to see any of it. There was no measurement stack, 146 broken URLs were bleeding search equity, and what search visibility existed rested on the brand name alone. Online revenue was happening; nobody could say where it came from. The engagement diagnosed the full revenue framework, repaired the site foundation, established measurement across search, local, and online sales, and reported against revenue monthly. The figures below cover a two-month measured window — short, and labelled as such.

  1. 01

    Diagnosis

    A Growth Analysis across all five system stages — 399 automated checks over 12 crawled pages. It found no stated headline on the homepage, three competing calls to action above the fold, a mobile performance score of 33/100 with a 9.1s largest contentful paint, 30 sitemap pages nothing linked to, and no LocalBusiness structured data or Google Business Profile link anywhere on the site.

  2. 02

    Conversion infrastructure

    146 broken URLs mapped and redirected to live equivalents, recovering search equity the site was losing silently. Structured data and metadata gaps closed against what the 21+ retail vertical actually needs.

  3. 03

    Acquisition

    Search and local presence built as the primary acquisition channel — the only one the category reliably permits, with mainstream paid advertising restricted. Google Business Profile work across every store location, and non-branded local search targeted directly.

  4. 04

    Measurement

    A measurement stack established across search, local, and online sales, then reported monthly against revenue rather than reach — so each channel could finally be judged on what it produced.

orders from organic search in June, at zero ad spend — making SEO the largest online revenue channel
24
Google profile interactions across the brand’s store profiles in June — the closest measurable signal to foot traffic
4,140
ranking for the non-branded “near me” search that is now the brand’s top query overall — high-intent, and not the brand name
Top 4
broken URLs mapped and redirected, recovering lost search equity
146

Every one of these started as a diagnosis.

Before anything was built, the system was measured. That is what a Growth Analysis is.

Apply for a Growth Analysis